10以上就用阿拉伯數字!5大商業mail撰寫訣竅,一次抓準老外客戶目光

苦惱商用email怎麼打?(圖/JeongGuHyeok@pixabay)

編按:你需要寫英文email和外國客戶溝通?一封商用email要花你多久時間呢?商用email寫法其實有些訣竅,本篇5大重點訣竅學會,你只需三、五分鐘就能完成簡易溝通的商用mail!

1.直指重點,先因後果

商業人士時間很寶貴,寫email講重點。先講原因,再說結果,時序邏輯清楚,一目瞭然。

●(有重點)"We've filled this position and are not accepting applications."(這項職務己經有適當人選,不再接受申請。) (因→果)

●(沒重點) "Unfortunately, the position you applied for has been filled and we are therefore no longer accepting applications."(很抱歉您應徵的職務目前己經有人選,因此我們不會再接受其他的應徵者)(果→因) 

2.如何運用主動策略、被動策略

大部份時候用主動語態,主動句創造活力,比較一下這兩句:

●(主動→有活力)We like your ideas and will implement them next quarter.(我們喜歡你的想法,下一季前就會開始。)

●(被動→官樣)The ideas you proposed have been reviewed and found to be acceptable and appropriate. An implementation schedule has been developed with the goal of being completed by next month.(你提出來的想法已經被檢視過,我們發現它可行。會擬出執行計劃,以下一季開始執行為目標。)

想要淡化特定訊息時,策略性使用被動語態:

●(主動→自找麻煩)We haven’t repaired your car. 我們還沒有修您的車。

●(被動→淡化目標)Your car has not been repaired. 您的車還沒有修好。

3.讓句子和句子之間產生關連

組織關聯性,是指讓每一句話或每一訊息之間產生關係。有組織,不管是口語或書寫溝通,就不會東一句、西一句,讀起來很零散。

●(缺乏關聯性)I appreciated the opportunity to speak with you yesterday, and I have revised the proposal. (相關報導: 沒人喜歡被催促!Hurry up、Faster...等字只會讓人感到壓迫 更多文章

●(有關聯性)I appreciated the opportunity to speak with you yesterday. Based on your advice, I have revised the proposal.(很感謝昨日有機會與您談話。根據你的建議,我們做了一些修改。)